OneForsyth Case Study
About the client
OneForsyth is a diversity and inclusion initiative sponsored by the Forsyth County (GA) Chamber of Commerce. The goal is to promote Forsyth as a diverse community with opportunities for people from all walks of live to find a great place to live and work.
the challenge
Forsyth County is the ninth largest county in the state of Georgia, with a population of more than a quarter million people and growing. The Chamber of Commerce wanted to overcome perceptions that the county was not welcoming to outsiders from different backgrounds by highlighting the growing diversity of the population.
The solution
We created videos highlighting the personal stories of several Forsyth County residents from different backgrounds, asking them why they chose to move there, how they have been received, and their experiences with the increasing diversity and inclusion in their community.
Benefits: This video campaign
Uses a personal vs. promotional approach by relating real-life experiences
Highlights new business opportunities in Forsyth
Brings awareness to culturally diverse activities people may not know about
Encourages Forsyth residents to get involved in building their community