JustWorks Case Study
About the client
JustWorks is a software that handles multiple tasks, including payroll, HR, compliance, and benefits. Their client base is primarily small to medium businesses that have HR needs, but do not have the staff for full-time HR reps. JustWorks has been recognized by Entrepreneur magazine as one of the best entrepreneurial companies in the U.S., and by Fortune magazine as one of the best companies to work for in New York.
The challenge
Small and medium-sized businesses often have complex management needs that can’t be filled by a single individual working on multiple platforms. These companies are often hesitant to change their established procedures, fearing disruption to critical components such as payroll and healthcare benefits management. Presenting JustWorks as an all-in-one integrated platform offers a solution, but potential clients wanted to hear first-hand accounts of how the system actually benefited other companies.
The solution
We created a series of testimonial videos focusing on Radix Health, a JustWorks client. Radix Health is a medium-sized business which needed a streamlined management process to meet the needs of their growing staff, and found the answer with JustWorks. We edited different iterations of the video for various social media platforms.
Benefits: This video campaign
Shows a relatable example for JustWorks’ target audience (small to medium-sized businesses)
Combines the testimonial message with a “day-in-the-life” motif focusing on a senior manager at Radix, highlighting how JustWorks has made her job easier
Has versions for social media platforms including Instagram and LinkedIn, which creates a broader distribution on channels used by the target audience (young entrepreneurial companies)